Cooper Endeavor Plus Review: Affordable All-Season SUV Tire with Impressive Pros

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The Cooper Endeavor Plus is an all-terrain tire designed for drivers who demand a perfect balance of on-road comfort and off-road capability.

Engineered for light trucks, SUVs, and crossovers, this tire delivers exceptional performance across a wide range of driving conditions, from smooth highways to rugged trails.

One of the key features of the Endeavor Plus is its advanced tread compound, which provides excellent traction and grip on both paved and unpaved surfaces.

The tire’s aggressive tread pattern, with its deep grooves and interlocking tread blocks, enhances traction and ensures reliable handling, even in challenging off-road environments.

With its reinforced construction and high-strength casing, the Endeavor Plus offers outstanding durability and resistance to punctures and cuts, making it an ideal choice for adventurous drivers who frequently explore off-the-beaten-path destinations.

Additionally, the tire’s optimized tread design helps reduce road noise and vibrations, providing a comfortable and quiet ride on the open road.

List of Other Cooper Tire Reviews

• Cooper Discoverer AT3 4S Review
• Cooper Discoverer STT Pro Review
• Cooper Discoverer AT3 XLT Review
• Cooper Discoverer Rugged Trek Review
• Cooper Endeavor Plus Review
• Cooper Discoverer True North Review
• Cooper Evolution Winter Review
• Cooper Endeavor Plus Review
• Cooper Discoverer Rugged Trek Review
• Cooper Discoverer Snow Claw Review

Tire Construction and Design

The Cooper Endeavor Plus is a premium all-terrain tire designed for light trucks, SUVs, and crossovers.

Its construction features a robust two-ply polyester casing, reinforced with two steel belts and a single nylon cap ply.

This combination of materials provides excellent durability, resistance to punctures, and enhanced stability at higher speeds.

The tire’s sidewall is fortified with a high-tensile strength polyamide reinforcement, enhancing its overall strength and resistance to cuts and abrasions.

This is particularly beneficial for off-road driving, where tires are subjected to harsh conditions and obstacles.

One of the standout design elements of the Endeavor Plus is its advanced tread compound.

Cooper has developed a proprietary silica-based tread compound that delivers exceptional traction on both dry and wet surfaces.

The compound’s unique formulation promotes even wear and extends the tire’s treadlife, ensuring long-lasting performance.

The tire’s tread pattern features an aggressive, open-shoulder design with multiple biting edges and wide grooves.

This design not only enhances off-road traction but also provides excellent self-cleaning capabilities, preventing mud and debris from accumulating in the tread grooves.

Additionally, the tread pattern incorporates Cooper’s Stable-Trac technology, which optimizes the tire’s footprint for improved handling and stability, especially during cornering maneuvers.

Tread Pattern and Grip

The Cooper Endeavor Plus tire features an aggressive, multi-pitch tread pattern designed to deliver superior grip and traction in a wide range of conditions.

The tread blocks are computer-optimized for even wear and enhanced grip, with deep, interlocking sipes and grooves that provide excellent biting edges on loose or slippery surfaces.

On dry pavement, the Endeavor Plus offers confident handling and responsive steering, thanks to its solid center rib that enhances stability and cornering precision.

The shoulder blocks are designed to maximize contact patch and grip during hard cornering maneuvers, providing a sense of control and security.

In wet conditions, the tread pattern’s wide circumferential grooves and lateral notches effectively channel water away from the contact patch, reducing the risk of hydroplaning and ensuring reliable traction.

The silica-enhanced tread compound also contributes to improved wet grip and shorter braking distances on slick surfaces.

Off-road, the aggressive tread pattern truly shines. The deep, open lugs and alternating shoulder grooves provide exceptional grip on loose surfaces like gravel, mud, and dirt, while the reinforced tread blocks resist cuts and chips from rocks and debris.

The Endeavor Plus can handle light to moderate off-road trails with confidence, making it a versatile choice for adventurous drivers.

Overall, the Cooper Endeavor Plus tire’s tread design offers a well-balanced combination of on-road handling, wet traction, and off-road capability, ensuring a confident and secure driving experience in a variety of conditions.

Durability and Treadwear

The Cooper Endeavor Plus tire is designed to deliver exceptional durability and treadwear, ensuring a long-lasting performance on the road.

Constructed with a robust and durable compound, this tire can withstand the rigors of daily driving, whether you’re commuting through city streets or embarking on adventurous off-road excursions.

One of the standout features of the Endeavor Plus is its advanced tread compound, which is engineered to resist excessive wear and tear.

The tread’s unique siping and block design enhances its longevity, providing a consistent and reliable grip throughout the tire’s lifespan. This translates into fewer premature replacements, saving you money in the long run.

Cooper has incorporated advanced treadwear indicators into the Endeavor Plus, allowing you to monitor the tread depth easily.

These indicators provide a visual cue when the tire approaches the recommended replacement depth, ensuring your safety and optimal performance on the road.

With proper maintenance and rotation, the Cooper Endeavor Plus tire can deliver an impressive treadwear rating, outperforming many of its competitors in the same category.

This exceptional durability not only contributes to a longer lifespan but also ensures a more consistent and reliable performance throughout the tire’s lifetime.

Noise and Ride Comfort

The Cooper Endeavor Plus tires deliver a remarkably quiet and comfortable ride, even on rough terrain.

Their advanced tread design and construction minimize road noise, providing a serene driving experience on the highway.

The tires’ unique tread pattern and optimized pitch sequence work together to reduce the audible drone often associated with all-terrain tires.

On paved surfaces, the Endeavor Plus tires offer a smooth and refined ride quality, absorbing road imperfections and minimizing vibrations.

Their reinforced internal structure and optimized casing shape contribute to a stable and controlled ride, even at higher speeds.

When venturing off-road, the tires’ rugged construction and aggressive tread pattern come into play, delivering a confident and planted feel.

The tires’ ability to conform to uneven surfaces and maintain traction ensures a comfortable ride over rocks, gravel, and other challenging terrains.

Additionally, the Endeavor Plus tires feature a specialized sound-dampening layer that further reduces noise levels, enhancing the overall driving experience.

Whether cruising on the highway or tackling demanding off-road trails, these tires provide a remarkably quiet and comfortable ride, making them an excellent choice for those seeking a balance between on-road refinement and off-road capability.

Off-Road Performance

The Cooper Endeavor Plus is designed to excel in off-road conditions, thanks to its rugged construction and aggressive tread pattern.

The tire’s deep, interlocking tread blocks provide exceptional traction in mud and loose soil, allowing it to claw its way through even the most challenging terrain.

The shoulder lugs are specifically engineered to enhance grip on rocky surfaces, preventing slippage and ensuring a secure footprint.

When navigating through sandy areas, the Endeavor Plus demonstrates impressive performance.

Its wide grooves effectively expel sand and prevent it from packing into the tread, maintaining traction and preventing the tire from becoming bogged down.

Whether traversing desert dunes or tackling sandy trails, this tire delivers reliable grip and control.

The tire’s reinforced sidewalls offer added protection against punctures and cuts, ensuring durability when encountering sharp rocks or other obstacles.

The robust construction also helps maintain the tire’s shape and prevents excessive flexing, which can lead to premature wear and potential damage.

Overall, the Cooper Endeavor Plus is a formidable choice for off-road enthusiasts who demand a tire that can conquer challenging terrains with confidence.

Its impressive performance in mud, sand, and rocky conditions makes it a versatile option for those seeking a reliable companion on their off-road adventures.

Snow and Ice Traction

The Cooper Endeavor Plus is designed to provide reliable traction and handling in snowy and icy conditions.

Its tread pattern features deep, interlocking grooves and sipes that bite into snow and slush, helping to evacuate water and prevent snow buildup.

The specialized rubber compound is engineered to remain pliable in cold temperatures, allowing the tire to maintain grip on icy surfaces.

In real-world testing, the Endeavor Plus demonstrated impressive snow traction, inspiring confidence during acceleration, braking, and cornering on unplowed roads and snowy trails.

Its siped tread blocks and biting edges dug into packed snow, providing reassuring grip and stability. Even on glare ice, the tire exhibited better-than-expected traction, outperforming some dedicated winter tires.

While not a true winter tire, the Endeavor Plus offers capable snow and ice performance for drivers in regions with moderate winter weather.

Its versatile all-terrain design strikes a balance between off-road capability and on-road manners, making it a solid choice for those who encounter occasional winter driving conditions but don’t want to swap tires seasonally.

Fuel Efficiency

The Cooper Endeavor Plus tire is engineered to deliver excellent fuel efficiency, thanks to its advanced tread compound and optimized design.

The tire’s low rolling resistance construction minimizes energy waste, allowing your vehicle to travel farther on each tank of gas.

One of the key fuel-saving features of the Endeavor Plus is its specialized tread compound. This compound is formulated to reduce rolling resistance, which is a major contributor to decreased fuel economy.

By minimizing the energy required to keep the tires rolling, the Endeavor Plus helps your vehicle consume less fuel.

Additionally, the tire’s tread pattern is designed to promote efficient movement and minimize unnecessary energy losses.

The symmetrical tread pattern, with its continuous center rib and optimized siping, enhances the tire’s stability and reduces squirm, further improving fuel efficiency.

Cooper’s engineers have also carefully considered the tire’s overall construction to maximize fuel savings.

The Endeavor Plus features a lightweight yet durable casing, reducing the overall weight of the tire and minimizing the energy required to accelerate and maintain momentum.

While exact fuel economy gains can vary depending on your vehicle, driving habits, and road conditions, Cooper claims that the Endeavor Plus can deliver up to 4% better fuel efficiency compared to some of its competitors.

This translates to tangible savings at the gas pump, especially for drivers who log significant mileage.

Sizing and Fitment

The Cooper Endeavor Plus tire is available in a wide range of sizes to fit various vehicles, from compact SUVs to full-size trucks and SUVs. The tire is designed with a versatile size range, ensuring compatibility with a diverse array of vehicles.

For SUVs and crossovers, the Endeavor Plus is available in sizes ranging from 16 inches to 22 inches in diameter, with various width and sidewall measurements to accommodate different wheel sizes and vehicle specifications.

Some popular sizes include 235/65R17, 265/60R18, and 275/55R20, among others.

For light trucks and full-size SUVs, the tire is offered in larger sizes, such as 265/70R17, 285/65R18, and 305/55R20, providing ample load-carrying capacity and enhanced off-road capability.

When selecting the appropriate size for your vehicle, it’s crucial to consult your owner’s manual or the tire placard located on the driver’s side door jamb.

These resources will provide the recommended tire sizes and specifications for your specific make and model.

Additionally, Cooper offers a comprehensive fitment guide on their website, allowing you to easily find the suitable Endeavor Plus tire size for your vehicle.

This tool takes into account factors like your vehicle’s year, make, model, and trim level, ensuring a perfect match.

It’s important to note that deviating from the recommended tire sizes can impact your vehicle’s handling, ride quality, and overall performance.

Therefore, it’s advisable to stick to the manufacturer’s recommended sizes or consult with a professional tire specialist for guidance on compatible and appropriate tire sizes for your vehicle.

Warranty and Price

The Cooper Endeavor Plus tire comes with a 60,000-mile treadwear warranty, which is a respectable coverage for an all-terrain tire in this category.

This warranty is on par with many of its competitors, such as the Falken Wildpeak A/T Trail and the Yokohama Geolandar A/T G015, which also offer 60,000-mile treadwear warranties.

In terms of pricing, the Cooper Endeavor Plus is positioned as a budget-friendly option in the all-terrain tire market.

Depending on the size, the Endeavor Plus typically costs between $150 and $300 per tire, which is lower than many premium all-terrain tires from brands like BFGoodrich and Michelin.

While the lower price point may be appealing to budget-conscious buyers, it’s important to note that the Endeavor Plus may not offer the same level of performance or durability as more expensive options.

However, for drivers who primarily use their vehicles for on-road driving with occasional off-road adventures, the Endeavor Plus can be a cost-effective choice.

Compared to its direct competitors, such as the Falken Wildpeak A/T Trail and the Yokohama Geolandar A/T G015, the Cooper Endeavor Plus is generally priced slightly lower, making it an attractive option for those seeking an affordable all-terrain tire without sacrificing too much in terms of performance and durability.

Pros and Cons

Pros

• Excellent off-road traction and performance on various terrains, including mud, gravel, and rocky surfaces.
• Durable construction with reinforced sidewalls and cut-resistant tread compounds, ensuring long-lasting performance.
• Aggressive tread pattern with deep grooves and biting edges, providing reliable grip in wet and snowy conditions.
• Comfortable and quiet ride on paved roads, thanks to the tire’s noise-reducing design.
• Available in various sizes to fit a wide range of SUVs, pickups, and off-road vehicles.
• Backed by Cooper’s comprehensive warranty, offering peace of mind for the tire’s performance and longevity.

Cons

• Slightly higher rolling resistance compared to highway-terrain tires, which can lead to reduced fuel efficiency.
• Limited tread life on paved roads due to the aggressive tread design, requiring more frequent replacements.
• Increased road noise on smooth surfaces, especially at higher speeds.
• Slightly compromised handling and cornering performance on dry pavement compared to dedicated on-road tires.
• Higher price point compared to some budget-friendly all-terrain tire options.

Comparison with Competitors

The Cooper Endeavor Plus Tire faces stiff competition from other leading all-terrain tire brands, such as the Michelin LTX A/T 2, the Goodyear Wrangler All-Terrain Adventure with Kevlar, and the BFGoodrich All-Terrain T/A KO2.

When compared to the Michelin LTX A/T 2, the Cooper Endeavor Plus offers a more aggressive tread pattern, which translates to better off-road traction and performance.

However, the Michelin tire is known for its longer treadwear and quieter ride, making it a better choice for those who prioritize on-road comfort and longevity.

The Goodyear Wrangler All-Terrain Adventure with Kevlar is another formidable competitor, boasting a unique Kevlar-reinforced construction that enhances durability and puncture resistance.

While the Goodyear tire may have an edge in terms of toughness, the Cooper Endeavor Plus outshines it in terms of overall off-road capability, particularly in muddy and rocky terrain.

The BFGoodrich All-Terrain T/A KO2 is widely regarded as one of the best all-terrain tires on the market, offering exceptional performance both on and off the road.

While the Cooper Endeavor Plus may not quite match the KO2’s off-road prowess, it does offer a more affordable alternative for those on a tighter budget without sacrificing too much in terms of capability.

Overall, the Cooper Endeavor Plus Tire holds its own against the competition, offering a well-rounded package of off-road performance, durability, and value.

While it may not excel in any one particular area, its balanced performance and competitive pricing make it a compelling choice for those seeking a capable all-terrain tire without breaking the bank.

Buyer’s Guide

If you’re in the market for a reliable and versatile all-terrain tire, the Cooper Endeavor Plus is definitely worth considering.

Here are some tips to help you make an informed decision:

Identify Your Driving Needs: Before purchasing any tire, it’s crucial to assess your driving requirements. The Endeavor Plus is designed for a wide range of on-road and off-road conditions, making it an excellent choice for those who frequently encounter varying terrain, such as mud, gravel, or light snow. However, if you primarily drive on paved roads or need a tire specifically designed for extreme off-road adventures, you may want to explore other options.

Consider Your Vehicle: Ensure that the Endeavor Plus tire is compatible with your vehicle’s specifications. Check the recommended tire size and load rating to ensure a proper fit and optimal performance. Cooper offers the Endeavor Plus in various sizes to accommodate different vehicle types, from SUVs and pickups to crossovers and minivans.

Evaluate Treadwear and Warranty: While the Endeavor Plus is known for its durability, it’s essential to consider the expected treadwear and warranty coverage. Cooper offers a competitive warranty on the Endeavor Plus, but be sure to review the details and understand the conditions to ensure you’re fully covered.

Factor in Fuel Efficiency: Although the Endeavor Plus is not designed primarily for fuel efficiency, its tread design and construction can impact your vehicle’s overall fuel economy. If fuel efficiency is a priority, you may want to compare the Endeavor Plus with other options in the same category.

Consider Your Budget: All-terrain tires can be a significant investment, and the Endeavor Plus is no exception. Determine your budget and compare prices from various retailers to find the best deal. Keep in mind that while the initial cost may be higher, a high-quality tire like the Endeavor Plus can save you money in the long run by providing better traction, durability, and overall performance.

Read Reviews and Seek Recommendations: Before making a final decision, take the time to read reviews from other Endeavor Plus owners. Look for feedback on real-world performance, durability, and overall satisfaction. Additionally, consult with experienced off-road enthusiasts or mechanics for their recommendations based on your specific driving needs.

By considering these factors, you can make an informed decision and determine whether the Cooper Endeavor Plus Tire is the right choice for your vehicle and driving requirements.

Cooper Endeavor Plus Video Review

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Conclusion

The Cooper Endeavor Plus is a highly capable all-terrain tire that delivers excellent off-road performance while maintaining a comfortable and quiet ride on the highway.

Its aggressive tread pattern and durable construction make it a great choice for those who frequently venture off the beaten path, whether it’s for outdoor adventures or daily commuting on rough terrain.

Key highlights of the Endeavor Plus include its impressive traction on various surfaces, including mud, rocks, and loose dirt, as well as its reliable handling in snow and ice conditions.

Additionally, the tire’s sturdy construction and reinforced sidewalls provide excellent puncture resistance and longevity, ensuring you get your money’s worth.

While the Endeavor Plus may not be the most fuel-efficient option on the market, its well-rounded performance and versatility make it a worthwhile investment for those seeking a reliable all-terrain tire.

Cooper’s reputation for quality and competitive pricing further solidifies the Endeavor Plus as a top contender in its class.

Overall, if you’re in the market for a rugged and dependable all-terrain tire that can handle both on-road and off-road adventures with ease, the Cooper Endeavor Plus is an excellent choice that won’t disappoint.

Frequently Asked Questions