You’re cruising down the open road, the wind in your hair, and the promise of adventure ahead. But there’s one crucial element between you and that exhilarating journey – your tires. And not just any tires; we’re talking about the Cooper Endeavor Plus.

Now, you might be wondering, “What’s all the buzz about this tire?” Well, that’s precisely what we’re here to uncover in this comprehensive Cooper Endeavor Plus Review. Get ready to embark on a journey of discovery that will change the way you look at your SUV’s performance.

If you’re like most drivers, you want it all – top-notch performance, reliability, and affordability. The Cooper Endeavor Plus promises to deliver just that, and it’s not one to disappoint. We’ve delved deep into the world of all-season tires to bring you the highlights, the pros, and the cons, all neatly wrapped up in this tire review.

But this isn’t your run-of-the-mill tire. No, the Cooper Endeavor Plus has something special up its tread – a unique blend of features designed to cater to your every driving need. Whether it’s the promise of gripping the road in any season, the assurance of a longer-lasting companion, or the thrill of affordability that tingles your senses, this tire might just be your perfect match.

So, if you’re seeking a tire that not only delivers but also surprises you with its exceptional value, you’ve landed in the right place. Read on to discover why the Cooper Endeavor Plus is the tire that will turn your everyday drives into extraordinary adventures. It’s time to fuel your Desire for the road and take Action by exploring this remarkable tire.

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What are the features of the Cooper Endeavor Plus Tire?

Let’s delve deeper into each of the key features of the Cooper Endeavor Plus tire to provide you with a more comprehensive understanding of its capabilities:

Cooper Endeavor Plus Tire

Cooper Endeavor Plus Review

Best SUV All-Season Tire

  • Even treadwear for tire longevity
  • Balanced performance for greater grip in wet and snowy conditions
  • Impressive wet traction and the Wear Square Indicator simplify maintenance
  • Its contemporary tread design reduces road noise and enhances driving comfort
  • Competitive pricing makes it a cost-effective choice without compromising quality

Cooper Endeavor Plus Tire Features

When it comes to the Cooper Discoverer Rugged Trek Tire, you’re in for a treat. This tire is packed with features that make it a must-have for any off-road enthusiast. Let’s dive right into what sets this tire apart:

1. Wear Square Indicator

Let’s take a closer look at the innovative Wear Square Indicator feature of the Cooper Endeavor Plus tire. This isn’t your typical tire; it’s designed to keep you safe and informed.

The Wear Square Indicator is a subtle yet highly practical addition to this tire’s design. It’s a small square-shaped mark strategically placed within the tire’s tread. As your tire wears down over time, this indicator gradually becomes visible, serving as a visual alert that it’s time to consider replacing your tire.

This proactive feature is a game-changer. It eliminates the guesswork when it comes to tire wear, ensuring that you always have tires in optimal condition. The Wear Square Indicator is like having a built-in tire health monitor, offering both convenience and safety.

With the Cooper Endeavor Plus and its Wear Square Indicator, you can confidently navigate the road, knowing that your tires are in their best shape. It’s a testament to Cooper’s commitment to enhancing your driving experience.

2. Silica Compound

The latest enhancement in tire technology has made its way into the Cooper Endeavor Plus in the form of a cutting-edge silica compound. This is not just a minor tweak; it’s a game-changing addition that elevates the performance and safety of this tire to a whole new level.

Silica, a remarkable material known for its versatility, has been skillfully incorporated into the tire’s compound. This advanced silica compound not only improves traction on dry surfaces but also provides exceptional grip on wet and slippery roads. It’s a balancing act that ensures you have reliable handling in various weather conditions.

Furthermore, the silica compound contributes to the tire’s durability, reducing wear and tear, and ultimately extending its lifespan. It’s a win-win situation where you get improved performance and a longer-lasting tire.

Incorporating the silica compound into the Cooper Endeavor Plus is a testament to Cooper’s dedication to delivering top-tier tires that prioritize safety, longevity, and all-around excellence. When you hit the road with these tires, you’re not just driving; you’re experiencing the future of tire technology.

3. Improved Tread Design

One of the standout upgrades in the Cooper Endeavor Plus is the impressive evolution of its tread design. This transformation is more than just a surface-level change; it’s a pivotal enhancement that greatly impacts the tire’s overall performance.

The new tread design of the Cooper Endeavor Plus is a testament to advanced engineering. It’s built for versatility, ensuring outstanding performance in a range of driving conditions. With a smart and symmetric pattern, this tire offers enhanced stability and precise handling.

But it doesn’t stop there. The improved tread design also features larger shoulder blocks. These beefed-up segments provide better traction and responsiveness when navigating corners, giving you a sense of control and confidence on the road.

Additionally, the tread design is a vital component of the tire’s water evacuation system. It effectively disperses water away from the tire’s contact patch, reducing the risk of hydroplaning and enhancing grip on wet surfaces.

In essence, the improved tread design of the Cooper Endeavor Plus is not just a visual makeover; it’s a performance boost that ensures safety, reliability, and the pleasure of driving, whether you’re cruising on dry roads or conquering wet terrain. Cooper has indeed raised the bar with this tire’s advanced tread design, making it a standout choice for the discerning driver.

4. Comfort and Low Noise

While providing excellent performance, this tire also ensures a comfortable and quiet ride. Road noise is minimized, and road imperfections are absorbed, enhancing your driving comfort.

The Cooper Endeavor Plus is a comprehensive package that caters to a wide range of driving needs. Whether you’re looking for enhanced performance, safety, or durability, this tire has got you covered. It’s an ideal choice for drivers seeking a reliable and versatile all-season tire.

Cooper Endeavor Plus Pros and Cons

Here are the pros and cons of the Cooper Endeavor Plus tire to help you make an informed decision when considering this tire for your vehicle:


  • Excellent longevity and impressive treadwear warranty, offering great value for the price
  • Among the best wet-weather tires in its price range, with exceptional traction
  • Reliable handling and traction on wet, rainy days, ensuring safety
  • Strong grip and drivability on dry roads, enhancing overall performance
  • Surprisingly good braking and secure handling on light snow
  • Provides a silky-smooth ride, even on rough roads with repeated impacts.
  • Competitive pricing available across all sizes, making it budget-friendly


  • Struggles in deep snow and icy conditions, limiting its versatility
  • Can produce more road noise at lower urban speeds, which might be a drawback for some
  • Not designed for enthusiastic driving on twisty roads, but that’s not its intended purpose

What is the on-road performance like for the Cooper Endeavor Plus tire?

The on-road performance of the Cooper Endeavor Plus tire is nothing short of impressive. It’s a tire that excels in a variety of driving conditions, making it a reliable choice for your daily commutes and road trips.

With its excellent handling and traction, this tire offers a confident and stable ride on dry roads. You’ll feel in control, even during spirited driving.

But where the Cooper Endeavor Plus truly shines is in wet conditions. It’s one of the best in its price range when it comes to wet traction. Rainy days become worry-free, thanks to its reliable grip and handling.

Additionally, this tire provides a buttery-smooth ride, even when you encounter rough and uneven road surfaces. It’s designed for comfort without compromising on performance.

In a nutshell, the on-road performance of the Cooper Endeavor Plus is a testament to its versatility and all-season capabilities. Whether you’re dealing with dry, wet, or uneven roads, this tire has your back.

How will Cooper Endeavor Plus perform in Snow and Winter Conditions?

Endeavor Plus Feature

The Cooper Endeavor Plus demonstrates respectable performance in snow and winter conditions, making it a solid choice for drivers who encounter occasional winter weather.

In light snow, this tire showcases good braking capabilities and secure handling, providing you with confidence when driving in wintry conditions. It’s designed to handle light snow without a hitch, ensuring safety on the road.

However, when faced with deep snow and icy terrains, the Cooper Endeavor Plus may start to struggle. It’s not the ideal choice for extreme winter conditions. For areas with severe winters, a dedicated winter tire may be a safer option.

Overall, the Cooper Endeavor Plus is a versatile all-season tire, but it’s important to match your tire choice with the specific weather conditions you encounter to ensure optimal performance and safety.

How Cooper Endeavor Plus tire perform on wet and slippery roads?

Endeavor Plus Feature

The Cooper Endeavor Plus tire performs exceptionally well on wet and slippery roads, making it a standout choice for drivers who often contend with inclement weather.

When it comes to wet conditions, this tire truly shines. It’s considered one of the best in its price range for wet traction. Its reliable grip on rain-soaked roads and secure handling provide a strong sense of control, enhancing safety during wet weather.

Moreover, the tire’s design incorporates an effective water evacuation system, reducing the risk of hydroplaning. This means that even on wet and slippery surfaces, the Cooper Endeavor Plus maintains traction and keeps you on the right track.

In summary, if you frequently encounter wet and slippery roads, the Cooper Endeavor Plus is an excellent choice. It combines exceptional wet-weather performance with affordability, ensuring you stay confident and safe even in challenging conditions.

Is the Cooper Endeavor Plus suitable for off-road driving?

The Cooper Endeavor Plus is primarily designed for on-road use. While it can handle light off-road conditions and unpaved trails to a certain extent, it’s not built for rugged off-roading adventures.

If you’re planning to take your vehicle on more challenging terrain or off the beaten path frequently, you might want to consider specialized off-road tires for optimal performance and durability.

However, for everyday driving and occasional light off-road situations, the Cooper Endeavor Plus provides a balance of comfort and performance that can meet your needs.

Cooper Endeavor Plus Treadwear & Warranty

The Cooper Endeavor Plus not only delivers on performance but also offers exceptional longevity, making it a superb value for your investment. This tire comes with an impressive 65,000-mile treadwear warranty, which is one of the highest you can find among crossover/SUV touring all-season tires in its price range.

Owners have even more reason to celebrate its durability. The Endeavor Plus boasts an outstanding treadlife rating of 8.8 on Tire Rack. This means that drivers can expect extended use and reliable performance, ensuring that their tires last well into the future.

With this combination of a generous treadwear warranty and a strong reputation for long-lasting tread life, the Cooper Endeavor Plus provides you not only with performance but also with peace of mind, knowing that your investment will endure the test of time.

What are the maintenance indicators of Cooper Endeavor Plus?

Endeavor Plus Wear Square Indicator Feature

The Cooper Endeavor Plus tire is equipped with an ingenious feature that simplifies maintenance and ensures your safety: the Wear Square Indicator. This unique addition is akin to having a personal tire health assistant.

The Wear Square Indicator is a small but significant square-shaped mark molded into the tire’s tread. As your tire wears down, this indicator gradually becomes visible, serving as a visual cue that it’s time to consider replacing your tire.

In essence, this feature eliminates the guesswork when it comes to tire wear. Regular visual inspections are all you need to keep an eye on the status of your tires. It’s a proactive approach to maintenance that ensures you’re always driving on tires in optimal condition, enhancing both safety and performance on the road.

The Wear Square Indicator is a testament to Cooper’s commitment to providing not just exceptional tires but also innovative features that make your driving experience hassle-free and worry-free.

Is the Cooper Endeavor Plus a run-flat tire?

No, the Cooper Endeavor Plus is not a run-flat tire. Run-flat tires are specially designed with reinforced sidewalls to allow limited driving at reduced speeds and distances after a puncture or loss of air pressure.

The Endeavor Plus is an all-season touring tire with a focus on providing comfort, low noise, and performance in a variety of conditions.

While it offers many advantages, including longevity and excellent wet-weather traction, it does not include the run-flat technology commonly found in dedicated run-flat tire models.

How is the road noise and comfort performance of Cooper Endeavor Plus?

Endeavor Plus Feature 3

The Cooper Endeavor Plus with its contemporary tread design offers an exceptional combination of road noise reduction and driving comfort. The tire’s modern tread design is not just about aesthetics; it’s designed to optimize your driving experience.

When it comes to road noise, the contemporary tread design of the Cooper Endeavor Plus plays a crucial role in minimizing it. The tire efficiently absorbs road imperfections, reducing the noise generated from uneven surfaces. This results in a quieter and more serene ride, ensuring your journeys are peaceful.

Moreover, the tire doesn’t compromise on comfort. The contemporary tread design enhances your driving experience by providing a smooth and enjoyable ride. Whether you’re commuting through the city or embarking on a long highway adventure, you’ll appreciate the plush comfort this tire offers.

In summary, the Cooper Endeavor Plus stands as a testament to how a modern tread design can enhance your driving experience by reducing road noise and elevating driving comfort. It’s a tire that ensures your travels are not just about reaching your destination but also about savoring the journey.

Cooper Endeavor Plus Price

The Cooper Endeavor Plus tire offers an excellent balance of performance, longevity, and value. With prices ranging from $119.00 to $257.00, it caters to a wide range of budgets, making it a cost-effective choice for many drivers.

The affordability of this tire is a significant advantage, especially considering its impressive features and capabilities. Whether you’re looking for a reliable tire that won’t break the bank or a budget-friendly option that doesn’t compromise on performance, the Cooper Endeavor Plus strikes the right balance.

With a price range that accommodates various budgets, this tire ensures that you can experience its exceptional qualities without overspending, making it an attractive choice for cost-conscious consumers seeking quality and value.

Get a $100 Instant Rebate when you purchase a set of 4 select Cooper Tires
Valid till November 30, 2023
Available at |

What sizes does the Cooper Endeavor Plus come in?

The Endeavor Plus tire is available in a range of sizes to fit various vehicles and requirements. You can find this tire in sizes that include 15-inch, 16-inch, 17-inch, 18-inch, and 20-inch diameters, ensuring that it caters to a wide spectrum of vehicles, from compact cars to SUVs and crossovers.

This diversity in sizes allows drivers to choose the specific dimensions that match their vehicle’s requirements and preferences, making the Endeavor Plus a versatile choice for many.

Cooper Endeavor Plus Video Review

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Endeavor Plus Video Review

Frequently Asked Questions for Cooper Endeavor Plus

Are Cooper Endeavor Plus tires good?

Yes, Cooper Endeavor Plus tires are a popular choice for many drivers due to their excellent longevity, impressive wet traction, and competitive pricing. These tires offer a well-rounded balance of performance, durability, and affordability, making them a good option for a wide range of vehicles and driving needs.

Are Cooper Endeavor Plus tires good in snow?

While Cooper Endeavor Plus tires perform well in light snow and provide reliable braking and handling, they may struggle in deep snow and icy conditions. If you regularly face severe winter weather, you might want to consider dedicated winter tires for optimum snow performance.

Is Cooper Endeavor Plus a good tire for Ford Escape?

Yes, the Cooper Endeavor Plus is a suitable choice for a Ford Escape. Its all-season performance, longevity, and affordability make it a good match for this type of SUV. However, it’s essential to select the right size and specifications to ensure a proper fit for your vehicle.

Where are Cooper Endeavor Plus tires made?

Cooper Endeavor Plus tires are proudly made in the United States. Cooper Tire, a reputable manufacturer, produces these tires in its state-of-the-art facilities, ensuring quality and performance.


In conclusion, the Cooper Endeavor Plus is a standout in the world of tires, offering a superb blend of performance, longevity, and affordability. With its contemporary tread design that reduces road noise and enhances comfort, along with impressive wet traction, it caters to the needs of a wide range of drivers.

The inclusion of the Wear Square Indicator simplifies maintenance and ensures your safety. Furthermore, its competitive pricing makes it a cost-effective choice that doesn’t compromise on quality.

Whether you’re seeking reliability, comfort, or affordability, the Cooper Endeavor Plus is a tire that doesn’t just meet expectations; it exceeds them. It’s a companion that elevates your driving experience and sets a new standard in tire excellence.

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