Mark Harrison

Those intricate patterns carved into your tires aren’t just for show. They represent decades of engineering innovation, rigorous testing, and scientific advancement—all designed to keep you safe on the road while optimizing your vehicle’s performance. Every groove, channel, and sipe on your tire’s surface serves a specific purpose, from evacuating water during rainstorms to providing…

Tires are one of the most important, and often overlooked, components of vehicle safety. Most drivers understand that worn out tires with little tread can lead to blowouts and skids, especially in wet conditions. However, there’s more to tire safety than just tread depth. Proper tire pressure, age, type, and maintenance all play a huge…

For over 5,000 years, tires have been an integral part of transportation. From their beginnings as bands of iron used on chariots to the pneumatic rubber tires used today, tire technology has continued to advance alongside transportation needs. The earliest rubber tire designs in the 1800s were little more than rubber bands stretched over metal…

Eco-friendly tires are an important advancement for the automotive industry. As we move toward a greener future, tires that are more environmentally sustainable are becoming increasingly necessary. With transportation accounting for 28% of greenhouse gas emissions in the United States, tires can play a significant role in reducing emissions from driving. The tire industry has…