Mark Harrison

In a world where sustainability has become more than just a buzzword, finding innovative ways to repurpose everyday waste has never been more important. Among the most challenging items to recycle are the millions of tires discarded annually worldwide – silent monuments to our transportation-dependent lifestyle that can take up to 80 years to decompose…

Off-roading has exploded in popularity over the last decade as more adventure enthusiasts seek thrilling experiences in the great outdoors. Often taking place on unpaved, natural terrain or rugged trails, off-roading offers an exciting way to push the limits of driving while taking in spectacular scenery. From rock crawling to mudding to overlanding, off-road driving…

Those intricate patterns carved into your tires aren’t just for show. They represent decades of engineering innovation, rigorous testing, and scientific advancement—all designed to keep you safe on the road while optimizing your vehicle’s performance. Every groove, channel, and sipe on your tire’s surface serves a specific purpose, from evacuating water during rainstorms to providing…

Tires are one of the most important, and often overlooked, components of vehicle safety. Most drivers understand that worn out tires with little tread can lead to blowouts and skids, especially in wet conditions. However, there’s more to tire safety than just tread depth. Proper tire pressure, age, type, and maintenance all play a huge…

For over 5,000 years, tires have been an integral part of transportation. From their beginnings as bands of iron used on chariots to the pneumatic rubber tires used today, tire technology has continued to advance alongside transportation needs. The earliest rubber tire designs in the 1800s were little more than rubber bands stretched over metal…

Have you ever experienced the sinking feeling of a flat tire on a dark, deserted road? Or found yourself stranded in dangerous weather, struggling with a tire iron and jack? Run-flat tire technology promises to eliminate these scenarios entirely but at what cost to your wallet and driving experience? For many drivers, the decision to…

Eco-friendly tires are an important advancement for the automotive industry. As we move toward a greener future, tires that are more environmentally sustainable are becoming increasingly necessary. With transportation accounting for 28% of greenhouse gas emissions in the United States, tires can play a significant role in reducing emissions from driving. The tire industry has…