Mark Harrison

Electric vehicles (EVs) have different driving characteristics and requirements compared to internal combustion engine (ICE) vehicles, which means choosing tires for EVs requires some special consideration. The unique torque delivery, weight distribution, regenerative braking system, and emphasis on efficiency in EVs put different demands on tires than what ICE vehicles require. Additionally, the quieter ride…

Getting a flat tire or noticing damage to your tires can be an annoying and inconvenient experience. However, depending on the type and extent of the damage, you may be able to repair it yourself as a DIY project rather than calling for professional help. This guide will provide an overview of what kinds of…

In a world where sustainability has become more than just a buzzword, finding innovative ways to repurpose everyday waste has never been more important. Among the most challenging items to recycle are the millions of tires discarded annually worldwide – silent monuments to our transportation-dependent lifestyle that can take up to 80 years to decompose…

Those intricate patterns carved into your tires aren’t just for show. They represent decades of engineering innovation, rigorous testing, and scientific advancement—all designed to keep you safe on the road while optimizing your vehicle’s performance. Every groove, channel, and sipe on your tire’s surface serves a specific purpose, from evacuating water during rainstorms to providing…

Tires are one of the most important, and often overlooked, components of vehicle safety. Most drivers understand that worn out tires with little tread can lead to blowouts and skids, especially in wet conditions. However, there’s more to tire safety than just tread depth. Proper tire pressure, age, type, and maintenance all play a huge…

For over 5,000 years, tires have been an integral part of transportation. From their beginnings as bands of iron used on chariots to the pneumatic rubber tires used today, tire technology has continued to advance alongside transportation needs. The earliest rubber tire designs in the 1800s were little more than rubber bands stretched over metal…